Launching something new means juggling unknowns. This checklist started as our internal playbook to navigate the chaos and keep momentum steady.
We break the journey into three phases: alignment on problem/solution fit, validation with real users, and systematizing the experience so teams can scale together.
Inside the checklist you'll find prompts, tools, and deliverables we rely on whenever we plug into a founding team. Every step is designed to reduce ambiguity and build trust across design, product, and go-to-market crews.